About

We are a worldwide
insight shop devoted to
empower and reinvent the
relationship between
brands and consumers

  • Luca Vercelloni
    CEO & Founder

    Luca Vercelloni

    Taste historian and scholar, for more than 25 years Luca Vercelloni has been helping major Italian and international companies to analyze brands and consumers across different cultures, covering more than 30 different countries. Luca’s activity has primarily dealt with research and consultancy concerning brand communication, development, innovation, globalization and digital strategy. After being a partner and manager of other research institutes, in 2008 he founded Brandvoyant as an independent society specialized in brand empowerment.
    Beyond the profession, he developed a specific interest about the consuming culture, subject he has explored, both while teaching at the University level and in numerous published essays.

    Essential bibliography: La modernità alimentare (Einaudi 1998); La Tavola Imbandita. Storia estetica della cucina (Laterza, 2001); Viaggio intorno al gusto (Mimesis 2005); La dichotomie chez Kant et le destin de l’agréable (IFM 2008); A Mesa Posta. História Estética da Cozinha (Senac, 2010); Pubblicità e costumi alimentari degli italiani dagli anni del boom a oggi (UTET, 2015); The Invention of Taste. A Cultural Account of Desire, Delight and Disgust in Fashion, Food and Art (Bloomsbury, 2016).

  • Tony Blass
    Senior consultant, US Brandvoyant Representative

    Tony Blass

    Tony Blass has provided actionable research results employing innovative techniques for many years, specializing in concept and copy testing, usability, and brand equity.

    Tony has been intensively trained in the theory and practice of depth interviewing and focus group moderating techniques through the Riva Training Institute and the Burke Institute, as well as having moderated well over 1000 focus groups and depth interviews in his decades-long career.

    In addition to his vocation, Tony likes to express himself creatively, whether by interviewing celebrities on local radio, writing and producing plays for the Hollywood stage, or producing documentaries, which have been internationally recognized and audience favorites at the Film Festivals around the globe. Tony is currently in the top 5% of Kred Influencers on Social Media, having nearly 5000 connections on both Facebook and LinkedIn and a Klout score of 71. He is a Past President of the Southern California Marketing Research Association, served on the board of Directors for the Southern California American Marketing Association and been a featured speaker for US civic, business and marketing organizations for many years. Tony has received the Ford Sammis Award, been a finalist for the Roy W. Dean LA Film Grant and co-produced a documentary selected for competition in the 2009 Rome Film Festival, nominated for a 2010 Donatello Award for best documentary film, opening night selection for the 2010 DKTR Film Festival in Los Angeles and audience favorite at the Florida Film Festival in April, 2011.

  • Priscilla Sze
    Senior consultant, China and Asia Brandvoyant Representative

    Priscilla Sze

    Priscilla graduated from the Marketing Faculty of the Hong Kong Polytechnic University. She also has a Master of Philosophy degree in Marketing, University of Strathclyde U.K. and a Master in Finance, University of Leicester, UK.

    As an experienced marketing researcher and consultant, for more than 14 years in Shanghai, Priscilla has been helping clients both in China and in over 20 countries to develop their marketing strategies in China. Her focus is mainly on market analysis, competitors’ analysis, branding and communications, segmentation as well as usage and attitude studies.

    IPrior to co-founding N-Dynamic in 2001 in Shanghai, Priscilla has gained wealth of experience in strategic planning, marketing, sales, and CRM in industries like advertising, media and IT in Hong Kong for 20 years. Such diverse experience has thus equipped her with the knowledge and skills to provide actionable recommendations to her clients.

  • Luisella Feroldi
    Qualitative research director

    Luisella Feroldi

    Luisella Feroldi has worked for over 15 years in the field of qualitative research, specifically in branding, communication and innovation.

    She is specialized in the exploration of consumer insights and the development and tweaking of ad hoc methodologies, with the finality of integrating the brand experience in the emotional and decisional processes of consumers.

    She has trained within the realm of phenomenology, through a philosophical education, with the achievement of a DES at the University of Geneva.

    She currently teaches analysis techniques of advertising for the CIM course at the Pavia University.

    She recently published «Tutta la realtà che possiamo. Immaginazione e simbolo nelle marche e nei media» (Mimesis 2013)

  • Barbara Sala
    Quantitative research director

    Barbara Sala

    Barbara Sala has been working in quantitative research for ages, exploring several markets, sectors and countries.
    She’s specialized in statistical analysis, that she has learned to apply to all the issues and methodologies she has worked with, from U&A and consumer needs segmentations, up to market mapping, and brand equity studies, becoming more and more familiar with innovative and the most effective data collection methods and approaches.
    During the last five years, she has been following brand equity studies across more than 15 countries, learning to integrate her local experience and skills into a more comprehensive, multicultural and multidisciplinary breadth